After defining the business model and organizing the start of the activity, the question of starting the activity arises. Having visibility of the different funding methods is crucial. Sources of funding are: the creator or the team of designers; family and relatives; crowdfunding (donation or reward with counterpart, loan –crowdlending – or capital contribution – crowdfunding); business angels contribute their time, knowledge and network in addition to funds; associations of equity investors and the bank.

XI.1. Knowing how to talk to your banker

Bankers are not as bad as you think. But to get credit, you first need to know how to approach them.

To know how to speak with your banker, a golden rule: maintain a regular relationship with him. It is essential to make the banker your ally and therefore to establish a win-win climate.

The objective is to understand how the banker analyzes the loan application and to prepare to present the file to the banker. The use of bank loans to finance the long-term needs of the company (fixed assets) and not the short needs (working capital) is a necessity for companies.